What is SEO and why do I need it?

What is SEO and why do I need it?

If you’ve been exposed to the internet long enough you’ve seen the term SEO bantered around. But what is it and why do you need to know about it?

Have you ever wondered how websites land in the top listings of search engines and wished your website could reign supreme up there as well?

What is SEO?

SEO or Search Engine Optimisation is the once arcane art of doing all the right things to get your website to that ‘holy grail’ of the first page on Google.

It’s far less luck and magic now than a juxtaposition of science, art and hard work.

The science

This part entails the research, study and following trends to build a comprehensive understanding of how search engine algorithms work and how they are constantly evolving. No one knows for certain what a company such as Google is doing with their calculations, however evident patterns emerge and the industry has an eagle eye on changes, as well as a partnership with search engines to optimise the user experience. Analytics play an important role here in taking an detailed look at:

  • what visitors are searching for
  • where they are coming from
  • where and how long they stay
  • what content you deem is important but is not getting enough traction and needs a push.
  • if you are capturing your target market.

The art

Where SEO becomes an art form is in weaving the knowledge of how the system works and what it needs (the tools) with an understanding of the marriage between your content and your target markets.

The hard work

This is where a seasoned SEO expert – such as our team here at Aussie Web Marketing – comes in. No one knows your content better than you. The best SEO professionals will quickly glean an understanding of this and your target market. The first step is methodically optimising your content with the structure and metadata that search engines would be looking for. This can sometimes entail significant rewriting of your content to put the most critical information up front or make sure keywords in each page’s message are surfacing to the top.

Once your contents is ship-shape, the promotion phase of PPC can begin and improvement of your organic SEO can continue to support ongoing success.

Aussie Web Marketing – Sydney’s leading SEO Agency

If any of this still baffles you or you are ready to up your game and have your website rise to the top then get in touch with us today. We are truely an all-round IT service provider who specialises in many fields. Don’t just take our word for it, listen to those on our testimonials page.

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